Turn your CRM into a growth engine.
Your guest database is your most valuable asset. Matably lets you segment it and launch targeted WhatsApp or email campaigns — win-back, birthdays, events — in minutes.
The right message. To the right people. At the right minute.
Filter your guest base in a few gestures. Each filter narrows the audience live, so you see exactly how many people are about to receive your message.
Base de convives
412
Visits ≥ 3
Guests who came at least three times this year.
412
restants
Last visit > 60 days
Regulars you haven't seen in two months.
412
restants
Average spend ≥ €60
High-value booking profile.
412
restants
Segment ciblé
31
Convives prêts à recevoir votre prochain message. Pas un de plus, pas un de moins.
Thirty-one guests. Not one more, not one less. Direct-mail precision.
Four campaigns that run themselves.
Each one answers a specific moment in your operation. You pick the angle; Matably sends to the right guest, at the right time.
Bring back regulars who drifted away.
Guests who haven't returned in 60 days.
Exemple
« We've missed you, Sophie. Dinner this week, on us? »
Mark the moment, open a visit.
Guests with a birthday in the next 14 days.
Exemple
« Happy birthday early. A glass on the house is waiting for you. »
Promote a menu, an evening, a season.
Targeted segment per event (wine lovers, families, etc.).
Exemple
« Rhône tasting night, Friday 7pm. Reserve your seat. »
Fill a quiet service the day before.
Regulars within a 15-minute trip.
Exemple
« Tomorrow, Tuesday: open table at 8pm, glass on us. Tempted? »
A birthday. A gesture. Without thinking about it.
Matably spots the upcoming birthdays, drafts a message in your voice, schedules it for the date — all you see is the return: the booking arriving.
- 01
Detection
Matably finds birthdays in your guest CRM for the next 14 days.
- 02
Composition
The birthday template renders with the first name, the occasion, and your signature.
- 03
Send
At T-7, the message goes out on WhatsApp or email, from your number.
- 04
Return
The reply, and often the booking, land in your app.
Aperçu envoyé
The kind of thoughtfulness people remember, without you having to plan it.
The right channel actually reads the message.
WhatsApp gets opened. Email sleeps in an inbox. Your campaigns measure this, week after week.
Open rate
92%
vs. 21% secteur
WhatsApp is checked almost instantly. Marketing email rarely is.
Reply rate
34%
vs. 3% secteur
A booking starts in the same conversation. No remarketing journey needed.
Bookings / campaign
18%
vs. 1-2% secteur
Measured on birthday and win-back campaigns across active Matably restaurants.
Industry averages from public restaurant-email-marketing benchmarks. Matably figures observed across active restaurants running WhatsApp + email campaigns. Your results will vary with your guest base and campaign content.
Frequently asked questions
03 questions that come up most often. If yours is not here, just reach out.
Ready to transform your service?
Join the restaurants that trust Matably to manage their reservations and build guest loyalty.